So this is no joke, it is actually true that Lava Lite will be now known as Lifespan Brands. Read all about it in this fascinating interview with their current CEO, Clay Farnsworth. I think the name is fitting due to the longevity of the products that they sell.
"Since 2005, they have been made in China. While Lifespan maintains a 72,000-square-foot warehouse in Elk Grove Village, producing the lamps in the U.S. is no longer economically viable, Farnsworth said."